Ira Kaufman,Chris Horton: Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students
Description
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to * Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. * Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).
* Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. * Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.
To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com.
UPDATE: THIS BOOK HAS BEEN REVISED TO REFLECT THE MOST RECENT CHANGES IN EXTENDED ESSAY AND THEORY OF KNOWLEDGE GUIDELINES AND ASSESSMENT CRITERIA FOR THE 2009 ACADEMIC YEAR ONWARDS . This is an academic book aimed at students following the IB Diploma program. The book can be used as a guide revealing how to obtain top marks in the Theory of Knowledge and Extended Essay components of the program. In this to-the-point manual students will uncover all of the secrets that will allow them to gain the three additional points with relative ease. This book is filled with practical hints, tips and suggestions that the IB didn't want you to know. Please visit www.ibguide.org for supplementary downloads. 'About the Author' Alexander Zouev completed the Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students free epub IB diploma program in 2007 with a total of 43 points including the maximum three additional points obtained for his grade A Extended Essay and grade A Theory of Knowledge work. Now, studying at Oxford University, he has become inspired to return to the world of the IB and compile a tell-all book containing the secrets behind doing well in the program.
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Author: Ira Kaufman,Chris Horton
Number of Pages: 368 pages
Published Date: 17 Nov 2014
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415716758
Download Link: Click Here
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